各州状况.pdf

1、State of the StatesState of the StatesSteve GrossSteve GrossInterim President&CEOInterim President&CEOJANUARY 21,2026|DTC SYMPOSIUMJANUARY 21,2026|DTC SYMPOSIUMMONTEREY,CALIFORNIAMONTEREY,CALIFORNIAWhat are we here today to Support?What are we here today to Support?Free the Grapes!MissionFree the Gr

2、apes!MissionTo augment,not replace,To augment,not replace,the 3the 3-tier system with tier system with legal,regulated DTC legal,regulated DTC shipmentsshipmentsIndustrys 3 Prong Strategy Industrys 3 Prong Strategy CONSUMER MARKETINGFREE THE GRAPES!1.LOBBYINGWINE INSTITUTE,WINEAMERICA,FAMILY WINEMAK

3、ERS3.LITIGATIONCOALITION FOR FREE TRADE(RETIRED 2014)2.WINE INSTITUTE,WINEAMERICA,FAMILY WINEMAKERSSTREAMLINE DTC SHIPPING EMAILLETTERS TO LEGISLATORSOP EDSTESTIMONYSOCIALENGAGEMENTAWARENESSLETTERS TO LEGISLATORSPREDITORIALSARTICLESISSUE VISIBILITYTACTICS&OUTCOMESFREE THE GRAPES!Translating consumer

4、 frustration into constructive actionBOARD OF DIRECTORSFREE THE GRAPES!Rex Stults|Napa Valley VintnersMichael Kaiser|WineAmericaJason Haas|Tablas Creek VineyardSteve Gross|Wine InstituteDennis Cakebread|Cakebread CellarsJeff Carroll|Commerce7Thea Schlendorf|Executive Director FTGAction in 2025-MSMis

5、sissippi-Letter writing campaign encouraged consumers to voice support for favorable bills.Action in 2025-DEDelaware-Letter writing campaign and press outreach highlighted concerns about HB 187 WHAT CAN WINERIES DO TO HELP?JOIN USWatch for FTG RequestsOur emails include copy for wineries and their a

6、ssociations to forward to consumersComplianceOur industry gains credibility and trust through complianceSupport and Enjoy the DTC Wine Symposium!Subscribe to FTG Email List at freethegrapes.orgRead Our BlogFind information on DTC shipping related topicsMay 16,2005 May 16,2005 Granholm DecisionGranho