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1、2024.071052114612451547176619582317237422362065192720052051216631.2%8.9%8.6%24.3%14.2%10.9%18.3%2.5%-5.8%-7.6%-6.7%4.0%2.3%5.6%-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%05001000150020002500201020112012201320142015201620172018201920202021202220232010-2023*CPCA201710%100-2002018-2023V1028191107

2、134123130168176202142160185178050100150200250201020112012201320142015201620172018201920202021202220232010-20232017100201720192022023178*CPCA5-1020%20-3030-4010-153.3%2.3%2.3%3.9%4.1%3.2%2.8%34.6%30.5%25.3%23.8%19.4%17.2%15.7%32.0%34.2%34.5%32.2%34.1%33.4%33.8%14.4%14.7%14.9%15.3%15.7%16.2%16.2%8.9%1

3、0.2%13.6%15.4%16.3%16.3%15.9%5.4%6.4%7.2%7.2%8.0%10.6%12.2%1.5%1.7%2.2%2.2%2.5%3.2%3.5%2018201920202021202220232024Q12018-202455-1010-1515-2020-3030-4040*3.4%0.2%2.4%0.0%1.8%10.2%1.6%17.3%1.1%11.9%0.8%7.4%0.9%6.2%35.6%11.2%31.2%17.5%25.8%17.1%24.6%19.2%20.4%16.7%17.2%17.0%16.4%16.6%31.4%45.2%33.8%43

4、.3%35.0%27.2%33.8%22.7%34.4%33.1%34.9%30.7%36.5%29.9%13.5%33.4%14.0%28.7%15.0%13.2%16.4%9.2%18.1%9.5%19.2%10.7%19.4%10.5%9.0%6.8%10.4%4.9%13.1%21.9%14.1%22.4%14.6%20.7%14.3%19.8%12.9%18.7%5.6%1.6%6.6%2.0%7.2%6.6%7.2%7.1%8.9%5.9%10.0%11.8%10.6%15.1%1.5%1.5%1.6%3.6%2.1%3.9%2.3%2.0%2.6%2.2%3.5%2.6%3.3%

5、3.0%2018201920202021202220232024Q12018-2024&55-1010-1515-2020-3030-4040209.9%36.8%107.5%1020181060.9%2024Q11082.7%21.3%*13.2%*-2023TOP200TOP10020.50%20.80%16.30%21.90%17.60%11.90%57.60%61.60%71.80%1010-303080%*202433%33%32%32%29%27%202331.9%50%79%*NIQ20243-4base=284948%41%39%39%39%38%38%35%29%27

6、%18%34%26%9%&角色变化功能变化*NIQ20243-4base=28498953beforenow13%22%31%22%12%1515-11-22-33214%44%38%5%*NIQ20243-4base=284913.437.66.735.863.242.61.0913.5996.975.883.4130.891.2%18.4%3.6%0.3%5.2%15.4%-18.3%-25.0%-20.0%-15.0%-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%25.0%0246810121416b2023-20242023.62024.6125133.9