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1、GAOYAN PRESS Gaoyan Overseas VOL.09 NO.01GAOYANSOUTHEAST ASIA F&B BLUE BOOK 2026GaoyanOverseasF&B INTE LLIGE NCESEA Foodservice Landscape&2030 Outlook376B USDFoodservice market by 2030 13.2%CAGRGAOYANNO.01I N T R O00GAOYAN PRESS Gaoyan Overseas F&B INTELLIGENCEPROLOGUESoutheast Asia is the fastest-g
2、rowing and most predictable long-term runway in globalfoodservice,and the number-one destination for Chinese F&B brands going abroad.Itstrajectory mirrors Chinas last decade,which makes China-proven models unusuallytransferable here.Yet the region still lacks a common language:no cross-countrycatego
3、ry framework,no standardized benchmark.This Blue Book is built asinfrastructure for going global,across six countries that represent 96%of ASEAN GDP.01A Common Language:SEA Cuisine,ClassifiedCHAPTER 01 GAOYAN OVERSEAS F&B INTELLIGENCENO.01G a o y a n O v e r s e a s01GAOYAN PRESS Gaoyan Overseas F&B
4、 INTELLIGENCEA Common Language:Most analyses of Southeast Asia suffer from a blind men andthe elephant problem,limited to a single country,category,orplatform.The first thing the region needs is not more data,but ashared vocabulary.Gaoyan organizes the entire region under one three-level classificat
5、ion:6 top-level categories,35 sub-categories,211 detailed types.It gives brands,supply chains,capital and local partners onecomparable baseline.Gaoyan 3-level cuisine classification:6/35/211 across Asian&Non-Asiancuisine,Snacks,Beverages,Bakery&Dessert02The Market:A USD223B Service Economy,Just Gett
6、ing StartedCHAPTER 02 GAOYAN OVERSEAS F&B INTELLIGENCENO.01G a o y a n O v e r s e a s02GAOYAN PRESS Gaoyan Overseas F&B INTELLIGENCEThe Market:A USDAcross the six countries,household consumption runs USD 2,242B,equal to 55%of GDP,far higher than Chinas 36%.Food sits at the center of it:F&B takes 32