视觉叙事艺术.pdf

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1、The Art of Visual Storytelling:Elevating Your DTC Wine BrandNora Sibley DenkerCreative DirectorSCRIBE WineryVINPRESSIONJordan FiorentiniEpoch Estate WinesPaso Robles,CAJORDAN FIORENTINIWinemaker for Epoch Estate Wines since 2010From Atlanta,GABA in Engineering from Dartmouth CollegeMasters of Viticu

2、lture&Enology,UC DavisWorked in Napa,Tuscany,Sonoma before PasoCrafts wines that consistently earn 95 to 100 point scores and appear on top 100 global wine lists.Named SLO County Winemaker of the Year in 2021.Serves as President of Board of local community arts studio in PasoMother of two daughtersF

3、amily Owned&100%Estate Grown on 3 VineyardsoHistoric Paderewski Vineyard,Paso Robles AVA,Willow Creek DistrictoCatapult Vineyard,Paso Robles AVA,Willow Creek DistrictoYork Mountain Vineyard,York Mountain AVARhne,Bordeaux,Zinfandel,and TempranillooSingle Varietal Wines and BlendsCommitment to preserv

4、ing Pasos winemaking HistoryAward Winning Wines,Hospitality,and ArchitectureoTasting Room in Historic Winery,Architectural Digest as#2 of the 19 Best Winery Designs in the Worldo2021 Veracity Selected#3 on Wine Enthusiasts Best Wines of 2024oMany other Top 100 list selectionsVINPRESSION MARKETING STRATEGYBRAND STORYVINPRESSIONs sent to Wine Club members Printed and available online for Trade&Sales Displayed in Tasting RoomVideo Campaign and Dedicated WebpageCanvas Prints Available for Purchase.Future:Coffee Table VINPRESSION BookVINPRESSION MARKETING STRATEGY