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1、Pour Decisions&Perfect ServiceThe Ultimate Hospitality ChallengeDirect to Consumer Wine SymposiumJanuary 2025T odays panel session T odays panel session is inspired byis inspired byWhat is Sommlympics?A one-day,high-energy competition in Atlanta,GA established in 2023 T eams of 3 wine professionals
2、compete in blind tasting,theory,and service events Designed to celebrate skill,strategy,and community with plot twists along the way!Introducing todays competitorsIntroducing todays competitorsM ichiganSonomaNapaPaso Robles-Taylor Simpson-Harry Oranges-Laura Schermeister-Matt KleefischBLIND T ASTING
3、 CHALLENGEPurpose:Purpose:Show how well a wine professional can describe wine in a fun,relatable wayAudience will votewho sold it bestwho sold it best?“W hat“W hat W ould W ould Y ou Do?”Y ou Do?”Hospitality Hospitality Service ScenariosService ScenariosPurpose:Purpose:T est real-time decision-makin
4、g and guest service instinctsFamilyID=Office_ArchiveTornW ine Business Theory QuestionsW ine Business Theory QuestionsPurpose:Purpose:T est knowledge of the wine business and hospitalityT odays CategoriesT odays CategoriesShipping Shipping ShenanigansShenanigansT asting Room T asting Room EtiquetteE
5、tiquetteLegal StuffLegal StuffDigital Sales&Digital Sales&E E-CommerceCommerceW ine&Dine W ine&Dine M e,PleaseM e,PleaseShipping ShenanigansShipping ShenanigansW hat federal permit is required for a winery W hat federal permit is required for a winery to legally ship wine directly to consumers to le
6、gally ship wine directly to consumers across state lines in the U.S.?across state lines in the U.S.?Shipping ShenanigansShipping ShenanigansAs of today,what U.S.state still prohibits As of today,what U.S.state still prohibits directdirect-to to-consumer wine shipments entirely,consumer wine shipment