元广告入门.pdf

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1、Meta Ads 101WorkshopWith Mike Zitt&Ed FeuchukMike ZittWine Brand ArchitectMike Zitt,Inc,Mike Zitt is a Wine Brand Architect from Augusta,MissouriAmericas first American Viticultural AreaMike brings his resilient,Midwest marketing perspective to the wine industry.With over 20 years of experience,he h

2、as served as both a creative agency leader and a partner to family wineries,a journey built on the core belief that creativity is the heart of innovation.Mike is an expert at blending the unaligned for success as a wine manager at a local Macadoodles provides him with invaluable consumer insights th

3、at directly inform his strategies.He is passionate about seeking out inspiration,traveling to remote American wine regions like Snake River Valley ID and Sonoita Valley AZ,exploring the brands that are forging new paths.Ed FeuchukGeneral ManagerTank Garage Winery&James Cole WineryEd Feuchuk is a mar

4、keter,email marketing enthusiast,and mistake maker with over 17 years of experience building innovative DTC wine brands.As the General Manager for Farm Collective Napa Valley,Ed has led creative,strategic,and technical initiatives for brands like Tank Garage Winery,Regusci Winery,and T-Vine Winery.W

5、ith a passion for authentic experiences and renegade marketing,Ed and his work have been featured in The New York Times,Adweek,Forbes,Food&Wine,and Playboy.Meta Ads 101:Who this workshop is forWineries that have not run digital ads before.Wineries that have run ads,but had poor results.Wineries that

6、 have never used Meta Ad Manager before.Wineries that arent ready to hire an agency yet.Meta Ads 101:How this workshop works This workshop is casual and interactive.Feel free to raise a hand and ask us a question at any time.We are going to actually make ads for you so we can go in any direction you