泸州老窖股权结构和品牌专营公司模式-行业数据

泸州老窖股权结构和品牌专营公司模式

品牌专营公司渠道操作更为灵活，因地制宜发展出厂商 1+1 模式、经销商主导、久泰模式三种形态。其中久泰模式即子公司模式，该模式在成都发源，对渠道进行扁平化改造，要求直控终端，并于 2020 年引入核心终端门店资本，各门店根据销量入股，年底分红按照积分制来核算，实现深度绑定优质终端。

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