网剧招商数（品牌数）-行业数据

网剧招商数（品牌数）

网剧：大盘节目与招商双降、独播剧招商逆势增长、各平台投放普遍下滑节目数及招商数均有所下滑；品牌投放独播剧仍占据主导地位，逆势增长9%，网台联播剧的投放则下降显著；在媒体投放方面，芒果TV的品牌数逆势增长，而其他三个平台的广告主数量及其投放的节目数量则普遍下降。

行业数据

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