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2022上半年国内网络渠道与实体渠道图书零售销售折扣-行业数据

2022上半年国内网络渠道与实体渠道图书零售销售折扣
2022上半年国内网络渠道与实体渠道图书零售销售折扣
从折扣渠道来看，短视频电商折扣明显偏低。2022 上半年短视频电商的平均折扣为 3.8 折，平台电商的平均折扣为 5.4 折，自营及其他电商的平均折扣为 7.9 折，实体店的平均折扣为 9.0 折。短视频电商的快速渗透导致图书零售行业线上折扣加速下滑，进一步加剧了图书零售销售额的下降。
行业数据 下载图片 原图定位
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图片格式：PNG 图片大小：127KB 图片尺寸：1749*916
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2022上半年国内网络渠道与实体渠道图书零售销售折扣_第1页
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2022上半年国内网络渠道与实体渠道图书零售销售折扣_第2页
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2022上半年国内网络渠道与实体渠道图书零售销售折扣_第5页
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所属报告： 凤凰传媒-公司研究报告-区域出版龙头立足核心拓展多媒体产业矩阵-230222（31页）.pdf
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