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小红书早期电商业务发展情况-行业数据

小红书早期电商业务发展情况
小红书早期电商业务发展情况
小红书成立初期探索“社区+自营电商”模式。2013 年-2017 年是小红书早期发展阶段，2013 年 12 月，小红书 APP 上线，初步建立 UGC 海外购物垂直内容社区。2014 年底起，小红书开始依靠电商变现，小红书发展自营跨境电商“福利社”，并在供应链、SKU 等方面逐步完善。
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小红书早期电商业务发展情况_第1页
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所属报告： 小红书-传媒系列报告之26：优质UGC电商生态内容、用户、变现多维提升-210820（28页）.pdf
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