海天消费者触及数和渗透率快速提升-行业数据

海天消费者触及数和渗透率快速提升

海天品牌强，品质为重要一环。海天的品质已于 3.3 章节进行介绍，我们认为，渠道铺设、广告宣传、促销投入对于消费者的触达更多是从无到有的开端，对于粘性的培育则在于产品品质本身。满足调味功能（色、香、味）、性能稳定而又安全健康，才是提高复购率的关键。单纯造势而不以产品品质为支撑的营销，本身不具备可持续性。

行业数据

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