母婴洗护由于适用人群特殊性产品需求层次更高-行业数据

母婴洗护由于适用人群特殊性产品需求层次更高

我们认为，目前我国母婴洗护市场起步较晚，目前尚处于发展前期，市场集中度下降趋势为短期，长期随着头部品牌建立更为深厚的研发壁垒和消费者心智，优势壁垒仍将逐步扩大，未来随着更多的优秀本土品牌通过产品、渠道、营销等层面积极布局发展，有望诞生出头部国产母婴洗护龙头。

行业数据

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