21年开始一级市场美妆品牌融资有所降温-行业数据

21年开始一级市场美妆品牌融资有所降温

n预计未来增速回温，但将出现结构性优化趋势。随着当前疫后居民生活回归正常，消费者对彩妆产品的需求也将会加速回暖，但对于不具备平台全链路的运营能力，又没有资本帮助实现大规模投放的品牌来说，运营压力仍然存在。未来将更需要从品牌自身的产品内容出发获取消费者认可。

行业数据

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