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龙头公司泡泡玛特已进行IP授权尝试(Molly同伊利联名)
龙头公司泡泡玛特已进行IP授权尝试(Molly同伊利联名)
行业数据
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所属报告:
商贸零售行业:挖掘潮玩本质龙头公司做对了什么?-220823(30页).pdf
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相关数据
2024年TheMonsters、Molly等收入同比实现快速增长
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行业数据
2025-07-01
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图表14Molly自2016年签约以来持续培育
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行业数据
2025-06-27
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泡泡玛特旗下Molly的收入及增速(亿元、%)
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行业数据
2025-04-08
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Molly营收及YoY
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行业数据
2025-04-07
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2024年TheMonsters、Molly收入同比增速最高
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行业数据
2025-04-02
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泡泡玛特旗下Molly的收入及增速(亿元、%)
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行业数据
2025-03-17
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Molly收入及同比增速
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行业数据
2025-03-03
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Crybaby及其艺术家Molly(泰国籍)
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行业数据
2024-08-02
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泡泡玛特与泰国本地设计师Molly合作,共同开发其于2017年创作的IP形象Crybaby
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其它
2024-01-12
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2023H1前三大IP收入占比为46.2%,不再单一依赖Molly
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其它
2024-01-12
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(1)Molly初代,倔强的小画家;(2)“孤独”概念小野,表达背井离乡的漂泊;(3)“社恐”概念HACIPUPU
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其它
2024-01-12
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泡泡玛特已进入国家或地区特征
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2023-12-20
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龙头公司泡泡玛特已进入国家分布
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2022-08-24
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Molly形象迭代历程
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2022-05-31
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3)IP 授权或将成为未来成长的重要空间,Molly 当前已进行诸多联名尝试。我国 IP 授 权市场规模已破千亿,且 2016-2021 年 CAGR 为 15%,当前仍保持 10%以上增速,伴 随 IP 市场认知度提升,品牌-IP 互动增强,消费者需求进一步提升,IP 授权或将成为国内潮玩龙头的营收增长点。参考日本成熟 IP 公司 Sario,据 2021 年年报,其产品零售占销售收入比重仅为 47.1%,许可证经营事业(IP 授权)占比可达 27.5%,国内潮玩龙头可以此增加营收空间。以龙头公司泡泡玛特为例,其旗下 Molly、Dimmo、 Pucky 等均具备相当的市场影响力和认知度,且已经通过联名产品的形式进行了数十次 授权合作。
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商贸零售行业:挖掘潮玩本质龙头公司做对了什么?-220823(30页).pdf
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