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Molly形象迭代历程
Molly形象迭代历程
行业数据
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所属报告：
泡泡玛特-深度研究报告：潮玩龙头顶峰眺望更高远的风景-220529（32页）.pdf
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相关数据
2024年TheMonsters、Molly等收入同比实现快速增长
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行业数据
2025-07-01
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图表14Molly自2016年签约以来持续培育
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行业数据
2025-06-27
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泡泡玛特旗下Molly的收入及增速（亿元、%）
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行业数据
2025-04-08
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Molly营收及YoY
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行业数据
2025-04-07
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2024年TheMonsters、Molly收入同比增速最高
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行业数据
2025-04-02
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泡泡玛特旗下Molly的收入及增速（亿元、%）
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行业数据
2025-03-17
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Molly收入及同比增速
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行业数据
2025-03-03
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Crybaby及其艺术家Molly（泰国籍）
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行业数据
2024-08-02
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泡泡玛特与泰国本地设计师Molly合作，共同开发其于2017年创作的IP形象Crybaby
fCAg5Zu+NDUgIHwg5rOh5rOh546b54m55LiO5rOw5Zu95pys5Zyw6K6+6K6h5biITW9sbHnlkIjkvZzvvIzlhbHlkIzlvIDlj5Hlhbbkuo4yMDE35bm05Yib5L2c55qESVDlvaLosaFDcnliYWJ5IHwKfCA6LS0tLTogfCA6LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS06IHwKfCAg6LWE5paZ5p2l5rqQICB8IFRhZ3RveeWFrOS8l+WPt+OAgeazoeazoeeOm+eJueWFrOS8l+WPtyAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8
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其它
2024-01-12
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2023H1前三大IP收入占比为46.2%，不再单一依赖Molly
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其它
2024-01-12
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（1）Molly初代，倔强的小画家；（2）“孤独”概念小野，表达背井离乡的漂泊；（3）“社恐”概念HACIPUPU
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2024-01-12
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龙头公司泡泡玛特已进行IP授权尝试（Molly同伊利联名）
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行业数据
2022-08-24
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Molly营收CAGR（2017-2021）=100%+
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行业数据
2022-05-31
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Molly和Dimoo位列收入贡献前两位
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2022-05-31
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泡泡玛特-深度研究报告：潮玩龙头顶峰眺望更高远的风景-220529（32页）.pdf
图表7中国潮玩市场竞争格局（按零售价值计）
图表6潮玩市场规模扩容主要源于消费者数量增长和套系购买率/复购率提升
图表48按IP收入拆分
图表47中长期看IP内容培育及海外增长
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