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龙头公司泡泡玛特已进入国家分布
龙头公司泡泡玛特已进入国家分布
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所属报告：
商贸零售行业：挖掘潮玩本质龙头公司做对了什么？-220823（30页）.pdf
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泡泡玛特已进入国家或地区特征
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2023-12-20
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龙头公司泡泡玛特已进行IP授权尝试（Molly同伊利联名）
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行业数据
2022-08-24
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全球拥有AKK专利菌株的核心企业
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2)出海或可成为新的增长引擎。全球潮流玩具市场不断增长，如前所述，2016-2021 年，全球潮流玩具市场 5 年 CAGR 约 24.5%，至 2021 年市场规模约 299 亿美元，预计 2024年可达 450 亿美元，出海、国际化将是潮玩龙头品牌走向成熟后的必经之路。乐高及名创优品的海外收入占比均处于较高水平，据乐高年报，作为全球化品牌，其全球门店规模 2021 年已达 832 家，欧洲市场(包括中东和非洲)占比约为 44.10%，亚太市场、美洲市场分别占比 37.8%、18.2%，证明潮玩全球展店空间可观；而名创优品 FY2022H1 海外市场占比同样已达 24.7%，并布局近 2000 家门店，初具规模。当前，以国内潮玩龙头为例，泡泡玛特已经布局 20 多个国家和地区，实现线上、线下的全渠道入住，并且在美国、日本、东南亚等地开设旗舰店&快闪店，并建立了海外官网，入驻亚马逊、Shopee等主流电商平台。截至 2021 年底，泡泡玛特港澳台及海外门店已达 7 家，机器人商店 9家，同时举办了海外线上潮玩展，并参展美国 DesignerCon、迪拜世博会等全球展会，以攻略国际市场。
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商贸零售行业：挖掘潮玩本质龙头公司做对了什么？-220823（30页）.pdf
潮玩产业链
泛“中产”群体是目前国内潮玩消费主体人群，忠诚度较高、付费意愿较强
“万美元”是精神消费爆发的分水岭（右图为针对“潮玩产品能给消费者带来陪伴与治愈感”观点的消费者看法调研）
Bearbrick代表作“香奈儿”拍卖价超20万
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