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星巴克中国区门店数
星巴克中国区门店数
行业数据
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所属报告：
中国现磨咖啡连锁行业专题：拓圈红利期群星闪耀时-220212（61页）.pdf
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星巴克在中国经历了三个发展阶段。第一阶段为 2010 年以前（门店数 0→745）：行业起步阶段，现磨咖啡渗透率极低，竞争对手主要是台系咖啡，咖啡店主要作为提供西式简餐的社交空间存在。这一阶段公司稳健扩张，逐步建立起声誉，培育出第一批忠实于星巴克品牌的现磨咖啡用户。第二阶段为 2010-2017 年（门店数 745→2936）：台系、韩系咖啡店先后退潮，公司快速开店，市占率稳步提升至 26%。这一阶段公司总收入增长迅速，但根据久谦咨询，星巴克单店月营收从 2010 年 55 万元下滑至 2017 年 40 万元，主要因为 1）现磨咖啡并未真正意义上普及和大众化，需求未跟上扩张速度；2）代理商更加关注短期利润而非长期品牌份额，品牌力建设不够；3）早期高端定位有一定弱化。第三阶段为 2017 年后【门店数 2936→5360（FY2021）】：新玩家搅动市场的同时帮助普及现磨咖啡，公司将门店全部收购为直营店，积极推进数字化和高端业务，市占率继续提升至 36%。这一阶段，公司继续快速开店，根据久谦咨询，星巴克单店月营收逐年增长至 2020 年 45 万元：1）打造烘焙工厂与臻选店等高端业态；2）强调服务，对门店的绩效评估弱化营业额，提升 QSC 的考核占比；3）推出啡快业务，拓展自提和外卖场景，提升对早餐时段的重视度。
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中国现磨咖啡连锁行业专题：拓圈红利期群星闪耀时-220212（61页）.pdf
星巴克全球自建咖啡豆烘焙厂情况
公司管理层的盈利预测（含高、低两类情景，人民币百万元，预测时间为2020/12）
咖啡店行业未来竞争格局推演
2030年咖啡店行业规模测算（情景2、情景3）
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2026-02-06
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