1、2025 DAXUE CONSULTINGALL RIGHTS RESERVEDThe Consumers of Chinas Emerging-tier Cities20252025 DAXUE CONSULTINGALL RIGHTS RESERVEDTable of ContentsThe lifestyle of emerging-tier cities3.22How coffee&milk tea win over emerging-tier consumers4.28How brands can leverage e-commerce to reach emerging-tier

2、city consumers5.35Hypotheses 6.40Why Chinas emerging-tier markets have untapped potential1.05How industries penetrate and grow in the emerging-tier market2.122About Daxue Consulting7.432025 DAXUE CONSULTINGALL RIGHTS RESERVEDWe scraped and analyzed 30 million Chinese social media posts about emergin

3、g-tier markets to understand how the markets develop and how they reshape Chinese business models and what industries will benefit from this development.Our analysis explains why the marketemerges,the market scale,and related industries,and we provide brand cases for a concrete understanding.About o

4、ur methodologiesDouyin69%Weibo26%RedNote5%30 million posts analyzed10 relatedindustries included3 social media platforms analyzedSocial listening analysis3Extracted posts by keywords(下沉市场emerging-tier markets,下沉经济emerging-tier economy,低线城市Lower-tier cities,县城county towns,小城市small cities,三线城市tier 3 c

5、ities,四线城市tier 4 cities,五线城市tier 5 cities)Extracted period from 2023.1 to 2025.62025 DAXUE CONSULTINGALL RIGHTS RESERVEDAs competition for brands in high-tier cities like Shanghai and Beijing gets intense,and the disposable income growth for lower-tier cities outpaces high-tier,its time for brands t

6、o consider their strategy in these often-overlooked areas.Which Chinese cities are a part of the emerging-tier market?Tier-1:4 citiesTier-2:35 citiesTier-3:36 citiesTier-4:90 citiesTier-5+:127 citiesEmerging-tier market 55-65%of Chinas population 40-45%of Chinas GDP 79%of the no.of cities/townsDando