Neontri&IBM：2025零售业生成式AI革命洞察报告：26个应用场景与21个品牌成功实践（英文版）（72页）.pdf

1、26 Use Cases&21 Brand Success StoriesInside Retails GenAI Revolution Introduction 4 Transforming retail through generative AI 5Product development 6 From insight to market:Generative AIs impact on retail product development 7 Product innovation 8 Hugo Boss 9 Packaging design 10 Materials research 10

2、 Mattel 11 Bestseller India 12 Trend prediction 13 LOreal 14Intelligent product search 15 How generative AI understands customer intent when keywords fail 16 Product labeling 17 Bloomingdales 18 Voice search 19 Image-based search 20 ASOS 21 Smart autocomplete 22 Under Armour 23 Customer service 24 R

3、edefining retail customer care with generative AI 25 Chatbots 26 Camping World 27 Intelligent ticket management 28 Liberty London 29 Customer service QA 30 Knowledge base management 31 Adidas 32ContentsPersonalized shopping experiences 33 Turning customer expectations into hyper-personalized journey

4、s with GenAI 34 Product recommendations 35 Targeted promotions 36 Starbucks 37 Dynamic pricing 38 Walmart 39 Product customization 40 Nike 41 Virtual try-on 42 Maybelline 43Content generation 44 Breaking through the noise with AI-generated customized content 45 Personalized content46 Mud Pie 47 Emai

5、l marketing optimization 48 Michaels 49 Image generation 50 Este Lauder 51 Advertisement campaigns 52 Currys 53Supply chain management 54 From procurement to shelf:AIs end-to-end optimization of retail distribution 55 Demand forecasting 56 Amazon 57 Stock replenishments 58 Real-time inventory visibi

6、lity 58 Warehouse management 59 Logistics optimization 59 IKEA 60 Kimberly-Clark 61Neontri IBM Watsonx 62 Turn retail AI talk into real business value 63 Final thoughts 66 Shaping the future of retail with GenAI 68ContentsIntroductionTransforming retail through generative AIGenerative AI represents