Emplifi：2026年社媒营销状况调查报告（英文版）（20页）.pdf

1、The state of social media marketing 2026Data-driven insights from marketers on trends,tools,and team dynamicsSURVEY REPORT Marketing has always been about adapting to new platforms,new audiences,and new expectations.But 2026 presents a sharper turning point.Teams are under mounting pressure to deliv

2、er more content,drive measurable ROI,and keep pace with technologies like AI;all while managing finite resources and the very real risk of burnout.The future of marketing is already hereINTRODUCTIONThe story is clear:Marketing is scaling faster than ever,while team size and budgets stay flat,so succ

3、ess depends on scale and sustainability.This report unpacks what marketers say is working,whats breaking,and what they expect will define 2026.It offers actionable insights for leaders who want to turn pressure into progress,ensuring their teams arent just keeping up,but building strategies that dri

4、ve improvement to the bottom line.Did you know.?73%say short-form video will dominate content strategy in 2026.76%report experiencing feelings of burnout at least occasionally.82%of marketers say AI tools have made them more productive.2The state of social media marketing 2026What you will find in t

5、his survey reportThis study explores the forces shaping modern marketing while revealing how marketing teams are adapting,surviving the AI onslaught and learning to thrive.CONTENTS(CLICK SECTIONS TO JUMP TO PAGE)AI in marketing 04Influencer marketing 06User-generated content(UGC)08Social media marke

6、ting strategy 11Leadership support&collaboration 13Team capacity&burnout 16Future 183MethodologyNature of survey:This was an online survey offered in English onlySample size:The sample was 564 marketers across B2C and B2B rolesWhen:Data collected September,2025Qualifications:Must work in a marketing