YouGov：2025品牌原产地对香港消费者的影响研究报告：本土、亚洲与全球力量的博弈（英文版）（23页）.pdf

1、How brand origins influence Hong Kong consumersNavigating local pride,Asian influence&global competition/Research RealityH o n g K o n gYouGov PanelPowered by the YouGov panel2The insights in this report are fueled by YouGovs consumer research panel,which has 30+million registered members from 55+ma

2、rkets.Every day,our members share their realities with us enabling true insights into behaviors and attitudes from people of all ages,backgrounds and beliefs.Inclusion is essential for our members,our clients,and our mission.We invest millions each year to ensure we create truly nationally represent

3、ative online samples and access hard-to-reach groups.This dedication to reflecting reality means were cited as the most accurate online pollster regularly.30+million registered panel membersmarkets around the world55+/Research RealityGet in touchGet in touchExplore our solutionsExplore our solutions

4、3MethodologyThis survey was collected on the YouGov Panels,where each member has accepted to participate in online interviews and has received an E-mail invitation with a link to the survey.The sample definition is created in order to provide a representative cross-section of the Hong Kong populatio

5、n.Gender%Male48.0%Female 52.0%Age group%18-249.8%25-34 17.3%35-4419.1%45-5420.5%55+33.3%Quota and weightingfor age and gender:Respondent criteriaSample sizeFieldwork periodAll 18+respondents who are living in Hong KongSample size:n=10217 12 Aug 20254Homegrowntrust remains resilientHong Kong-based br

6、ands command strong preference in everyday categories such as Food&Beverages,QSR Dining,Financial services&Airlines.This reflects both trust in local quality standards and an emotional connection to familiar heritage brands that have stood the test of time.Executive summaryAs Hong Kong consumers nav