YouGov：前行之路：2025年印度尼西亚新兴汽车品牌消费者意向报告（英文版）（25页）.pdf

1、Indonesia next-gen car outlook 2025/Research RealityThe road ahead:Are Indonesians considering emerging car brands in 2025?INDONESIANext-gen automakers Indonesia 202521Foreword2Report takeaways3Who are Indonesias near-term car buyers?4The new frontier of auto5Whats driving appeal?6Whats pumping the

2、brakes?ContentsContentsNext-gen automakers Indonesia 20253Get in touchStart your audience analysisIndonesians are paying closer attention to a new generation of carmakers.Once dominated by legacy names,the market is now seeing new and emerging brands competing for awareness,trust,and relevance.This

3、report looks at how people in Indonesia are responding to these newer players whats driving awareness,what sparks curiosity,and what factors still hold them back.Today,81%of Indonesians can name at least one emerging car brand,and awareness rises sharply among those planning to buy a car within the

4、next three years.Together,these insights shed light on the growing visibility of challenger brands and the openness of future buyers to look beyond traditional automakers signalling where opportunity lies as the next generation of car brands takes the wheel.Edward Cessario HutasoitGeneral Manager,Yo

5、uGov Indonesia and IndiaForewordNext-gen automakers Indonesia 20254Awareness of emerging brands is widespreadPrice drives appeal;lack of familiarity fuels hesitationJapanese car brands lead on perceived quality and valueKey takeaways 81%of Indonesians recognize at least one emerging car brand led by

6、 Wuling (55%)and BYD(39%).Awareness is notably higher among near-term car buyers,suggesting engagement rises as purchase consideration nears.Good performance(53%),advanced tech(48%),and better safety features(44%)are the top motivators to consider new brands.Among Indonesians planning to buy a car w