艾意凯咨询：2025驱动增长：消费者趋势与并购活动重塑营养补充剂市场格局研究报告（英文版）（16页）.pdf

1、Fueling GrowthCONSUMER AND M&A THEMES RESHAPING NUTRITIONAL SUPPLEMENTSNOVEMBER 20252FUELING GROWTHThe U.S.nutritional supplements market is a large and attractive space valued at$69 billion in 2024 and projected to grow to nearly$87 billion by 2028,representing a healthy annual CAGR of over 5%annua

2、lly.1 The market is highly investable as it is supported by durable consumer health priorities and ongoing product innovation.Growth is being propelled by structural shifts in health and wellness behaviors ranging from the rapid adoption of GLP-1 medications,to rising focus on mental health and cogn

3、ition,to increased engagement in strength training and healthy aging.At the same time,digital platforms are transforming how consumers discover and purchase supplements while experiential,non-pill formats are redefining how they consume them.Together,these dynamics are creating sustained momentum an

4、d compelling opportunities for investors and brands to capture long-term value.Fueling GrowthCONSUMER AND M&A THEMES RESHAPING NUTRITIONAL SUPPLEMENTS3FUELING GROWTHTable of ContentsSECTIONPAGE NUMBERTen Trends Powering Growth in Nutritional Supplements4M&A Themes&Perspectives 11Recent 2025 Nutritio

5、nal Supplement Deals12Conclusion&Connect with Our Team15Appendix164FUELING GROWTHTen Trends Powering Growth in Nutritional Supplements1 GLP-1 Use Creating New Supplement NeedsThe adoption of GLP-1 medications for weight management is fundamentally reshaping the supplement landscape.Usage is rising r

6、apidly and broadening across the U.S.adult population,creating a growing consumer segment with unique nutritional needs.While highly effective for weight loss,GLP-1 therapies can also be associated with nutrient deficiencies,muscle loss and digestive side effects.This dynamic is driving strong deman