波士顿咨询：2025放眼驾驶之外：豪华汽车生态系统未来展望报告（英文版）（17页）.pdf

1、Beyond the Drive:The Future of the Luxury Automotive EcosystemDecember 2025 By Felix Stellmaszek,Antoine Tessier,and Sandeep ChuganiContents03 Introduction04 Market Overview08 Buyers Behavior Across the Purchasing Journey 12 Service,Events,and Experiences 14 Conclusion:Lessons for the EcosystemBOSTO

2、N CONSULTING GROUP +DUPONT REGISTRY GROUP BEYOND THE DRIVE:THE FUTURE OF THE LUXURY AUTOMOTIVE ECOSYSTEM 3Sitting at the intersection of performance,emotion,and innovation,luxury and exotic vehicles remain one of the most robust and enduring markets in the automotive sector.Despite the changes takin

3、g place across all areas of the industry,vehicles priced at$100,000 and above continue to benefit from committed buyers,strong resale values,and frequent transactions.Our findings indicate that,while buyers remain enthusiastic about purchasing a luxury or exotic automobile,preferences are changing a

4、cross the multiple stages of the customer journeyfrom awareness to servicing.(See Exhibit 1.)Generational shifts and the rise of digital are having a particularly profound impact on the market,as we explore in more detail below.These changes go hand-in-hand with the rapid evolution of the luxury aut

5、omobile experience beyond the vehicle to a broader lifestyle ecosystem.The increasing number of partnerships between auto OEMs and other luxury players,including those in the retail and hospitality sectors,underpin an opportunity to define the holistic luxury experience,with the strong luxury automo

6、bile market at its center.For this report,we have drawn on the following materials to chart the markets development over the next decade:A market-sizing model projecting the US luxury and exotic automobile markets growth through 2035 In-depth interviews with over 20 leading dealers,collectors,and au