巴斯夫：2024-2025汽车色彩趋势报告：路径（英文版）（13页）.pdf

1、InternalROUTING 2024-2025 AUTOMOTIVE COLOR TRENDS PRESS KITBASF COATINGS PRESENTSAUTOMOTIVE COLOR TRENDS 2024-2025ROUTE /rat/To send something somewhere using a particular way or direction Cambridge DictionaryThe term ROUTING comes from communication communication technologytechnology,an area that i

2、s constantly changing,even revolutionizing,our lives.In our trend observations,we have identified the way the way we communicate and handle information we communicate and handle information with human or non-human intelligence as a strong driver for trend developments.Essentially,color and communica

3、tion share the same nature in being lively,ever-changing,and mutually receptive.The title ROUTING also stands for the complexity and complexity and flexibility of communicationflexibility of communication in the age of digitalization:complex networks complex networks that work self-regulating,and in

4、stant instant transmissionstransmissions that must function without any detours.WHAT IS ROUTING?ROUTING stands for the way in which information is transmitted namely,communication.InternalROUTING 2024-2025 AUTOMOTIVE COLOR TRENDS The interplay of color position and effect makes colors appear in a ne

5、w light,awakens new associations,and creates a ROUTING of future mobility.ROUTING 2024-2025 AUTOMOTIVE COLOR TRENDS ROUTING 2024-2025 AUTOMOTIVE COLOR TRENDS 1.New reds New reds d darker and blueish reds shift to purplearker and blueish reds shift to purpleOf particular interest here is the red rang

6、e.The new red shades open a spectrum of intense purple shades.2.Dark achromatic colors Dark achromatic colors black effect colors get energized black effect colors get energized The dark color range is energized by intense color effects.The black palette fans out into different shades that lend blac