思略特：2025放眼席位制之外：生成式AI的定价框架研究报告（英文版）（16页）.pdf

1、Beyond seats:Pricing framework for GenAI PwC Strategy&Value Creation December 20252Beyond seats:Pricing framework for GenAI1.The strategic imperative of GenAI 032.Evolving GenAI capabilities:Enhancing vs.Transformative 043.Why monetising GenAI deserves new thinking?064.Price model 075.Offering struc

2、ture 116.Spend level 127.Where to start?138.About Strategy&149.About the authors 15AgendaThis report has been developed in collaboration with the Strategy&team,PwCs global strategy house.Together,we transform organisations by developing actionable strategies that deliver results.3Beyond seats:Pr

3、icing framework for GenAIThe strategic imperative of GenAIGenerative AI(GenAI)has quickly emerged as a defining force in enterprise software,fundamentally altering how digital products create and deliver value.Software firms are embedding GenAI across their offerings,while AI-native players push bou

4、ndaries with more autonomous,agentic systems.This innovation raises a pressing commercial question:how should these capabilities be priced and monetised?Before addressing this monetisation question,it is important to understand how GenAI is being deployed across the technology landscape and how diff

5、erent types of capabilities give rise to different pricing opportunities.4Beyond seats:Pricing framework for GenAIEvolving GenAI capabilities:Enhancing vs.TransformativeUnderstanding the archetype of the GenAI offering is crucial not just when designing its monetisation strategy,it also has profound

6、 implications on product positioning and go-to-market models.We observe two broad archetypes of GenAI integration in software,each representing a different level of technological sophistication and customer impact.Exhibit 1“Strategy&Future of Software”,Archetypes of GenAI offeringsEnhancing GenAI ca