巴斯夫：2025-2026汽车色彩趋势报告-驭动代理（英文版）（9页）.pdf

1、DRIVING THE PROXYPress Kit 2025-2026 Automotive Color TrendsBASF CoatingsContentWHAT IS AUTOMOTIVE COLOR TRENDS?Each year,designers from BASFs Coatings division explore global trends across industries from fashion and consumer goods to nature and technology.These insights serve as the foundation for

2、 developing forward-thinking concepts in color,surface,and texture.The result is the Automotive Color Trends collection:a visionary palette created to inspire automotive OEMs as they shape the future of vehicle design and mass production.The title of the 20252026 collection is“DRIVING THE PROXY”.2WH

3、AT IS AUTOMOTIVE COLOR TRENDS?GLOBAL COLLECTION OVERVIEWKEY COLOR EMEAGLOBAL NETWORK OF DESIGN STUDIOSWHAT IS DRIVING THE PROXY?KEY COLOR ASIA PACIFICKEY COLOR AMERICASIMAGES&VIDEOS FOR DOWNLOADCONTACTQ&A0204050306070908GLOBAL NETWORK OF DESIGN STUDIOSWHAT IS DRIVING THE PROXY?At its core,a proxy fr

4、om the Latin proximus is someone empowered to act on behalf of another,whether in decision-making,representation,or influence.Proxies serve as bridges between emerging ideas and reality.They shape how we perceive the world through digital platforms,social movements,or brands that reflect our values.

5、There are many forms of proxies:protectors of identity,filters of information,interpreters of complexity.DRIVING THE PROXY explores how creative inspiration and influences can come from various sources,and serve as“proxies”or representatives to dynamically shape design decisions in the automotive in

6、dustry.3BASF Coatings is an industry leader in color design,with studios located in Asia Pacific(Yokohama and Shanghai),EMEA(Muenster),and Americas(Southfield).Intensive trend research ensures the creation of the most cutting-edge color designs for the annual trend collection.Lets get inspired!GLOBA