奥纬咨询：2025面向金融服务领导者的AI新前沿：从探索到实践研究报告（英文版）（26页）.pdf

1、in collaboration withFrom discovery to doingAIs Next Frontier for Financial Services LeadersContents3 Executive summary5 Inflection point10 Dual pace of adoption15 AIs next revelation22 Time for actionBanks and fintechs have a long history of experimenting with and deploying artificial intelligence(

2、AI).Now the industry is entering a new wave of adoption.After initially leveraging generative AI tools offering promptbased assistance,the sector is embracing agentic AIsystems capable of planning,deciding,and executing multistep workflows autonomously on behalf of customers and employees.Adoption i

3、s accelerating rapidly;more than half of financial services executives report using AI agents to varying degrees.1The rise of agentic AI is poised to fundamentally reshape the future of financial services,requiring a clear strategic vision combined with disciplined change management.Successfully nav

4、igating this transition will open a new frontier,where AIs full capabilities unlock unparalleled value for both industry players and consumers alike.This report articulates the key growth drivers to date and analyses the new economies emerging as AI evolves from assistance to autonomous action.Execu

5、tive summary3AIs Next Frontier for Financial Services LeadersFrom helping to doing The two waves of AIGenerative AI for helpingBanks and fintechs are investing in generative AI to improve operational efficiency and innovate customer interactions.Common applications include chatbased assistants,conte

6、nt creation in marketing(including hyperpersonalised communications)and efficiency automation in middle and backoffice operations.Agentic AI for doingAgentic AI builds on generative capabilities by autonomously completing multistep workflows such as performing deep research,product selection,applica