Comscore：2025人工智能重塑消费者旅程与商业决策研究报告（英文版）（56页）.pdf

1、How AI Is Reshaping the Consumer Journey and Business DecisionsAI is Reshaping How People Search,Discover,and Decide.By Measuring These Trends,We Can Provide A Data-Driven,Objective View of AIs Impact Across PlatformsComscores View of the AI EcosystemMeasurementConsumer ImpactPrompt TopicsAdoption,U

2、sage,and Growth of AI Tools.Consumer Journey,Path to Purchase,AI Chat Source Citations,and Informing Strategy to Influence the Path To Purchase.Types of Prompts by Subject from Users and by AI ToolHow We Assess the Impact Across the EcosystemPeoplePathwaysPlatforms/PortalsThe Reshaping of Behavior a

3、t Scale&Adoption as a Core Feature of Daily LifeRewiring the Customer Journey&Influencing Key DecisionsTransforming Traditional Search and Discovery By Redefining How Information is SurfacedThe Reliable Foundation of the New AI RealityOur Measurement FrameworkUnmatched DepthUnique Opt-In collection

4、of complete user activityIndustry leading dictionary classifications Comprehensive activity of behaviors on digital interactionsProprietary methodology for session level linkage to measure engagement cycle activity(i.e.prompt/response)1st Party demographic&lifestyle indicators to enhance insightsTru

5、sted data science refined over decades fusing panel&census dataMarket proven data science for projections&market weightings Desktop PanelMobile PanelHome Router(THP)PanelExperience and ScaleDecades of continuous panel management historyGlobal footprint Investment driven panel scaleExpertise in manag

6、ing recruitment and retainment End-to-End panel managementBuilt on Three Core PillarsTracking how consumers use Dedicated and Partially AI-Powered platforms and tools like ChatGPT,Gemini,Copilot,etc.Reveal adoption,engagement and platform shifts over timeVisitationPromptsSearch(AI in Search)Understa