益普索（Ipsos）：2025心智与机器：探索AI主持的适用边界研究报告（英文版）（9页）.pdf

1、IPSOS VIEWSMIND OR MACHINESExploring AI moderation and when to use it Ajay BangiaJim LeggBetsy GeorgitonManuel Garcia-Garcia,PhD.At Ipsos,we focus on exploring issuescomprehensively and uncoveringsubtle nuances.Our ESOMARaward-winning paper Empathyor Emptiness1,highlighted thatwhile AI moderator bot

2、s offer advantages,they fall short in empathy andnuanced interactions.What if the key to improving AI moderator bots lies not just in technology,but in understanding human psychology?This paper explores how borrowing from the world of psychology can elevate AI moderators,creating more engaging and i

3、nsightful interactions.Helpful co-moderators,yet human stars shine brighterOver the past two years,dozens of AI moderation platforms have entered the marketplace.Ipsos has assessed and worked with a large percentage of them,identifying clear strengths and weaknesses.AI moderator bots excel at:Engage

4、ment:AI moderator bots demonstrate impressive engagement results,outperforming unmoderated platforms like bulletin boards or digital diaries.Their ability to recognize,recall and reference specific details makes respondents feel heard and acknowledged,especially compared to untrained moderators.Alwa

5、ys-on access:Constantly available without breaks,ready to interact at respondents convenience.Scalability:Hosting hundreds of interviews simultaneously becomes feasible.But AI moderator bots have significant weaknesses:Weak improvisation and real timeadaptation:Bots struggle with spontaneous,probing

6、 questions that arise during conversations.Trained human moderators on the other hand can rely on intuition and deviate from a rigidly structured discussion guide.This runs the risk of adhering to a rigid,pre-defined flow often ignoring the nugget that could sit just around the corner.Gaps and incon