1、B A C A R D I C O C K TA I L T R E N D S R E P O R T 202601BACARDI2026TRENDS REPORTCocktailPRESENTED BY BACARDI LIMITED IN ASSOCIATION WITH THE FUTURE LABORATORYB A C A R D I C O C K TA I L T R E N D S R E P O R T 202602CONTENTSPageMACRO TREND THREE:New LocalogyPROVENANCE PROTOCOLSLIVING LABORATORIE

2、SINGREDIENTS WORK HARDERMACRO TREND ONE:Afternoon SocietyNEW RHYTHMS,NEW ROUTINESSNACKABLE SIPSRITUAL REFRESHMENTSMACRO TREND TWO:Rewilding ConnectionCOMMUNITY CRAVINGSPEOPLE-FIRST PLACEMAKINGICE-BREAKER SERVESMACRO TREND FOUR:The Liquid Experience IPPREMIUM INFLUENCELIVING COCKTAILSTHE MENU AS MEDI

3、UMMACRO TREND FIVE:More is More MixologyA TASTE OF EXCESSEXPERIENTIAL OPULENCE FANTASTICAL FLAVORSINTRODUCTIONCONCLUSIONPAGE 14PAGE 4PAGE 9PAGE 19PAGE 23PAGE 27PAGE 3B A C A R D I C O C K TA I L T R E N D S R E P O R T 202603INTRODUCTIONAs we look to the future,this shift means that cocktails are no

4、 longer linked to any one particular time or place,but rather a portfolio of possibilities,adapting fluidly to meet consumers moods,values,and lifestyles.In this report,Bacardi Limited,the worlds largest privately held international spirits company,unpacks the key trends set to shape a new era for c

5、ocktail culture and the spirits business in 2026.This report the seventh annual edition created in collaboration with strategic foresight consultancy The Future Laboratory,draws on insights from Bacardi-led consumer and brand ambassador surveys,interviews with the bar and restaurant trade,and The Fu

6、ture Laboratorys independent research.Emerging generations,with their instinct for curating experiences on their own terms,are driving this evolution.Brands are responding by rewriting the rules of when and where cocktails are enjoyed,shifting the emphasis toward the questions of what is being sippe