Spate：2025年美妆行业年度回顾报告：趋势研判及标杆品牌分析（英文版）（36页）.pdf

1、SPATE 2025:YEAR IN REVIEW&THE BRANDS THAT WON BEAUTY2Spate is grading our 2025 trend predictions to evaluate which trends continued to accelerate as expected across skincare,makeup,fragrance,hair,and bath and body.Based on our Google search forecasts,each category earned a passing grade,with several

2、 predictions outperforming expectations.This report outlines which trends held strong.We also analyzed the beauty brands that saw the most significant change in popularity in 2025.The list spans K-beauty leaders like Medicube and Dr.Melaxin,fast-rising hair brands such as Based Bodyworks,Wavytalk,an

3、d Tymo,and trend-driven brands like Rhode Skin and Sacheu Beauty.You will find the key drivers behind each brands momentum and what these signals mean for brands heading into 2026.Want to learn more and find signals for your brand?Set up a free trial of Spates dashboard to access full trend data.Tha

4、nk you,Olivier and Yarden,co-founders of SpateYEAR IN REVIEW:GRADING PREDICTIONS AND IDENTIFYING 2025S BEAUTY WINNERSSPATES 2025 HIGHLIGHTS3Ingredients and InnovationConsumers prioritized functional ingredients and quick payoff formulas throughout 2025.Key Outputs:The Ingredients Defining 2025 Emerg

5、ing Themes In Beauty 2025 AI Search in BeautySpate ExperiencesPlatform-Driven Discovery4TikTok shaped brand momentum and virality became a strategy.Key Outputs:Virality-Driven Brands Are Taking A Slice Of The Beauty Pie Decoding Beauty Trends&Platform Dynamics On Google,TikTok&Instagram(webinar)WHAT

6、 2025 REVEALED:KEY CONSUMER SHIFTS SPATE TRACKEDSpate expanded how trends were delivered in 2025 across digital and in-person formats.Key Outputs:2025 Culture Report Makeup Trends&Brands To Watch New Wave Of K-Beauty Trend Oasis:Try the Trends with Spate(in-person event)GRADING 2025 PREDICTIONS2025