1、Amadeus InsightsTravel Trends 2026Global overview and trendsIntroduction“From new pet travel technology to AI-powered trip planning,long-range narrow-body jets,pop culture-inspired pilgrimages,and hyper-personalized hotel stays,a wave of innovation is reshaping travel.“Our pets are traveling with gr
2、eater dignity,travelers are blending machine intelligence with human instinct,aircraft are shrinking global distances,entertainment franchises are inspiring new forms of belonging,and hotels are offering guests the power to design every detail of their stay.Together,these shifts signal a transformat
3、ive new era for travel.”“The future of travel is on spin mode with technology,culture and innovation propelling it into hyper-drive.At Globetrender we continuously hunt for shifts in consumer behaviour in relation to our framework of ten globally relevant mega trends,which range from Climate Contour
4、s to Youthquake.The broader pace of change that is now happening in the mid 2020s is feeding into an accelerated loop cycle within the travel industry,as differing influences nudge and ignite what both companies and individuals do in response.“Although peoples fundamental human needs dont change fro
5、m year to year,what does change is how they react to marketing,news cycles and pop culture.As we enter the latter half of the decade,2026 will feel more science fiction than any year that has come before.”Dan BatchelorSenior Vice President,Global Corporate Marketing and CommunicationsAmadeusJenny So
6、uthanCEOGlobetrenderAmadeus InsightsTravel Trends 20262Amadeus Insights3Travel Trends 2026The Pawprint EconomyPets gain freedom of movement rights and rewards.TREND 1Amadeus Insights4Travel Trends 2025The era of pawsecco and novelty gimmicks is over.In 2026,pets will no longer be treated as accessor