SaleCycle：2020年电子商务统计报告（英文版）(40页).pdf

1、Ecommerce Stats Report I NTRO01 TABLE OF CONTENTS .032019 Ecommerce Trends it could be that theyre not ready to book at that time. TRAF F I C good user experience and well-designed checkout forms will always help to reduce abandonment. TRAVEL85.44% RETAIL84.63% FASHION88.46% FINANCE76.16% UTILITIES8

2、6.64% AVERAGE ABANDONMENT RATE84.27% Abandonment rates generally hold steady throughout the year, and are highest in October and November. This may reflect pre-sale shopping as most visitors to ecommerce sites in these months are aware that big sales events such as Black Friday, Cyber Monday and Sin

3、gles Day are coming soon, so theyre checking prices but waiting for bigger discounts to come. Abandonment rates are lowest in January, at a peak time from promotional activity for fashion retailers. Generous discounts and limited stock levels can encourage more people to buy on their first visit, th

4、us reducing abandonment rates. Abandonment Trends Across the Year JFMAMJJASOND O NLI NE A BA N D O N M EN T TREN DS33 70% 90% 80% Generally, abandonment rates are lower in the more established ecommerce markets of North America, Europe and Asia. O NLI NE A BA N D O N M EN T TREN DS34 N . A M E R I C

5、 A 85.5% S . A M E R I C A 92.7% E U R O P E 85.8% S E M E A 87.4% M I D D L E E A S T 90.8% A F R I C A 94.2% A S I A 85.0% AV E R A G E 88.8% Abandonment Volumes by Day of Month Looking at abandonment volumes by month, we see them remain relatively steady throughout the month, then peaking towards

6、 the end of each month and the beginning of the next, which reflects the days around payday where shoppers are more likely to browse and buy. 12345678910111213141516171819202122232425262728 2930 O NLI NE A BA N D O N M EN T TREN DS35 Abandonment Volumes by Day of Week Abandonment volumes are lowest