1、ReportConsumerUnited States2025Introduction01CHAPTER 1Online Engagement and Brand Interaction04CHAPTER 2Brand Discovery11CHAPTER 3Brand Trust16CHAPTER 4AI and Digital Content20Conclusion24About Standard Insights and Methodology26Report ContentsExplore how consumers connect with brands,featuring key

2、actionable insights drawn from our latest survey results and analysis.If it feels like every year the market gets busier and noisier,its because it does.Consumer attitudes are always shifting.78%of respondents said theyve discovered a new brand recently.Meanwhile,marketers are bombarded with new sol

3、utions and buzzwords like social,SEO,AI,you name it.All promising growth,but mostly adding to the overwhelm.Add in a constant backdrop of volatility from elections,wars,pandemics,and economic swings,and its no wonder both consumers and brands feel a bit lost.Thats why this report is designed to help

4、 brands truly understand what consumers are feeling,doing,and valuing right now.INTRODUCTION01We focused on questions that matter:1What are peoples real online behaviors?2Whereand with whomdo they put their trust?3How do they really feel about AI?We combed through the data to bring you the most acti

5、onable findings.Brands obsess over analytics and online chatter,but as youll see,very few people actually interact with brands in public.What really matters is what people think and how brands can tap into that to do better.We hope these insights help you cut through the noise and make the most of t

6、he rest of 2025.Happy reading!INTRODUCTION02Our Favorite Findings01 Discussions arent really happening onlineOver 90%of people dont actively engage with brands online beyond liking a post.Much of what consumers think and say about brands happens offline.In fact,40%share their opinions only with frie