皮尤研究中心：2025美国社交媒体使用情况研究报告（英文版）（42页）.pdf

1、1 PEW RESEARCH CENTER www.pewresearch.org FOR RELEASE NOVEMBER 20,2025 Americans Social Media Use 2025 Growing shares of U.S.adults say they are using Instagram,TikTok,WhatsApp and Reddit,but YouTube still rises to the top BY Jeffrey Gottfried and Eugenie Park FOR MEDIA OR OTHER INQUIRIES:Jeffrey Go

2、ttfried,Associate Director,Research Monica Anderson,Director,Internet and Technology Research Haley Nolan,Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,November 2025,“Americans Social Media Use 2025”2 PEW RESEARCH CENTER www.pewresearch.org About Pe

3、w Research Center Pew Research Center is a nonpartisan,nonadvocacy fact tank that informs the public about the issues,attitudes and trends shaping the world.It does not take policy positions.The Center conducts public opinion polling,demographic research,computational social science research and oth

4、er data-driven research.It studies politics and policy;news habits and media;the internet and technology;religion;race and ethnicity;international affairs;social,demographic and economic trends;science;research methodology and data science;and immigration and migration.Pew Research Center is a subsi

5、diary of The Pew Charitable Trusts,its primary funder.Pew Research Center 2025 3 PEW RESEARCH CENTER www.pewresearch.org How we did this To better understand which social media platforms Americans use,Pew Research Center surveyed 5,022 U.S.adults from Feb.5 to June 18,2025.SSRS conducted this Nation

6、al Public Opinion Reference Survey(NPORS)for the Center using address-based sampling and a multimode protocol that included web,mail and phone.This way nearly all U.S.adults have a chance of selection.The survey is weighted to be representative of the U.S.adult population by gender,race and ethnicit