1、1Shaping the Future ofInfluencer Marketing2Forewordinfluencer market890m|11.5%890m|11.5%22 220m|11%0m|11%100m|10%100m|10%11 1151 5117 1721 217721 2154 5418 18important for their brandsinfluencer marketing is highlyof marketers say%85%85%52%52%48%48%40%40%33%33%32%32%30%30%7HotWorks wellNeeds craft8M

2、arcin Sosinski8to influencersthe qualities that attracts people as important as the popularity of Relatability is63%63%45%45%27%27%14%14%19%19%37%37%36%36%51%51%25%25%43%43%9%9%31%31%2%2%17%17%Social media as source of inspiration for new products10marketing strategies9.8 9.812.612.618.718.7of global population(%)1214Jan ChristophDrechsel1490%90%79%79%92%92%1516+17%+17%171820Internal study,expert interviews Benefits to brands:“Gen Z is genuinelyconcerned with social andenvironmental issues”21Why2425