Spate：2025年护肤趋势报告：趋势信号、市场转向与突出亮点（英文版）（46页）.pdf

1、SIGNALS,SHIFTS&STANDOUTS2025 SKINCARE TRENDS:NOVEMBER 20252Consumers are discovering beef tallow on TikTok,comparing collagen patches on Google,and sharing PDRN cream routines on Instagram.What starts as a niche format or unfamiliar ingredient can now scale quickly through content,search,and peer va

2、lidation.This report tracks the biggest skincare change drivers and the fastest-growing product types,from lip melting balms to mung bean cleansers,alongside the brands driving attention whether its Puritos calming sun gel or Anuas pore-clearing cleansing oil.But beyond whats trending,the data revea

3、ls how consumer priorities are shifting:routines are getting more concern-specific,format expectations are rising,and cross-platform consistency matters more than ever.Get ahead of what consumers are searching,swiping,and sharing.Book a free trial with Spate for fast-moving insights across the skinc

4、are landscape.Thank you,Olivier and Yarden,co-founders of SpateThe New Skincare Journey:Driven By Formats And Defined By RoutinesMETHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search,TikTok,and Instagram.The Spate dashboard analyzes more tha

5、n 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok

6、,and 50 million Instagram postsUnsupervised machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms currently including Google,TikTok,and Instag