IAB：2025年创作者经济广告支出与策略报告（英文版）（45页）.pdf

1、CREATOR ECONOMY 2025:AD SPEND&STRATEGIES2025 Creator Economy Ad Spend&Strategy Report November,2025CREATOR ECONOMY 2025:AD SPEND&STRATEGIESCREATOR ECONOMY 2025:AD SPEND&STRATEGIESTable of Contents21Campaign Goals,KPIs&Measurement27AI Usage&Concerns34Recommendations&Resources39Appendix03Preface04Key

2、Insights05Ad Spend&Investment Criteria14Operational MechanicsCREATOR ECONOMY 2025:AD SPEND&STRATEGIESPREFACE3The Creator Economy in the U.S.has rapidly evolved from a niche content movement into a central force shaping how brands connect with consumers.What began as a wave of individual voices has b

3、ecome one of the fastest-growing sectors in all of media,now blurring the lines between entertainment,commerce,and community.As creators take on a larger role in driving brand relevance,trust,and cultural impact,the Creator Economy is increasingly defining the future of advertising and marketing.To

4、better quantify and understand this transformation,IAB partnered with Advertiser Perceptions to produce the“2025 Creator Economy Ad Spend&Strategy Report”a first-of-its-kind analysis of how brands and agencies are planning,buying,and measuring creator ad investment.This research combines a quantitat

5、ive survey of more than 450 U.S.ad spend decision-makers whose budgets include creator activity,along with qualitative interviews with senior-level marketing leaders shaping creator strategies today.This report reveals that:U.S.creator ad spend is projected to reach$37B in 2025,growing four times fa

6、ster than the broader media industry*.See page 6 for how we quantified Creator Economy ad spend.Yet,amid this growth,marketers face persistent challenges:identifying the right creators,proving ROI,and managing fragmented tools and standards.Three in four brands are using/planning to use AI for creat