益普索：2025人性化AI：视觉AI与AI智能体如何变革产品测试研究报告（英文版）（11页）.pdf

1、IPSOS VIEWS SEEING THE UNSEENHumanizing AI,part three How Vision AI and AI agents are transforming product testingDr.Nikolai Reynolds Colin Ho,Ph.DJinHo ChoAt Ipsos,we champion the unique blend of Human Intelligence(HI)and Artificial Intelligence(AI)to propel innovation and deliver impactful,human-c

2、entric insights for our clients.Our Human Intelligence stems from our expertise inprompt engineering,data science,and our unique,high quality data sets which embeds creativity,curiosity,ethics,and rigor into our AI solutions,powered by our Ipsos Facto Gen AI platform.Our clients benefit from insight

3、sthat aresafer,faster andgroundedin the human context.#IpsosHiAi By reinventing traditional in-home usage tests(IHUTs)withvideo,observational techniques,Vision AI and AI agents,we can surface hidden human truths and identify the product improvements that will shape tomorrowswinners.The rise of gener

4、ative AI has triggered tectonic shifts inproduct development.Today,manufacturers are shrinking their product development cycles from years to months,chasing a first-mover advantage in markets that change by the week.Speed in product development matters.Meanwhile,sustainable growth remains rooted in

5、speed to superiority.Without a clear understanding of the total product experience,products can fall short of consumer needs and expectations,diminishing repeat purchases and cross-brand purchases.Seeing the Unseen,which marks the third edition in our Humanizing AI series,revealshow business,marketi

6、ng,insight,and product development leaders can leverage HI+AI to see moments in product experiences,not memories atspeed,scale,and unparalleled levels ofdepth.By reinventing traditional in-home usage tests(IHUTs)with video,observational techniques,Vision AI and AI agents,we can surface hidden human