尼尔森IQ：2026年产品内容展望报告：六大核心趋势（英文版）（55页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.12026 Product 2026 Product Content OutlookContent Outlook 6 Key Trends in Product Content for 2026 2025 Nielsen Consumer LLC.All Rights Reserved.2Welcome to the 2026 Product Content OutlookMarsha McGraw,Global Head of Partnerships and Verticals As we en

2、ter 2026,the pace of change in retail and consumer behavior is accelerating like never before.Shoppers are navigating a world shaped by economic uncertainty,rapid technological innovation,and evolving priorities around health,wellness,and sustainability.At the same time,the omnichannel landscape is

3、expanding,blurring the lines between physical and digital experiences and redefining how products are discovered,evaluated,and purchased.In this report,we explore six key trends that will shape the future of product content,from the rise of agentic commerce and AI-driven personalization to the growi

4、ng influence of social media and demand for rapid delivery.These insights are designed to help brands and retailers not only keep up with the pace of change but lead with confidence,delivering the rich,accurate,and engaging product content that todays shoppers demand.Thank you for joining us on this

5、 journey into the future of product content and e-commerce.Together,we can turn these trends into opportunities to create connected product content experiences that inspire trust and drive growth.2025 Nielsen Consumer LLC.All Rights Reserved.3Contents41217253849Shopper Priorities and Financial Chall

6、enges in 2026The State of Tech and Durables in 2026Technology and AI Trends in 2026Expanding Omnichannel Landscape in 2026Health and Wellness Revolution in 2026Quick Commerce and On Demand Delivery Trends in 2026 2025 Nielsen Consumer LLC.All Rights Reserved.4Shopper priorities and financial challen