尼尔森IQ：2025年意大利现场消费渠道及酒吧餐馆消费动向报告（10月版）（英文版）（24页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,October 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Seasonal changes,with the approach of the holidays and winter months,are driving significant On Trade behaviorsIncrease in visitation frequency i

2、n OctoberVisitation frequency changeWith 97%of consumers visiting On Premise,there has been no change in penetration compared to October 2024.However,the frequency of weekly visits has increased compared to monthly ones.This indicates that,while maintaining a stable visitor base,consumers are return

3、ing to a more regular routine.To capitalize on this trend,it will be essential to manage staff effectively to ensure quick and efficient service,especially for drinks,and to combine this with a targeted strategy to deliver a quality experience.Well-structured menus,strong recommendations,and seasona

4、l offerings will be key to strengthening customer relationships as we approach the festive period.Consumption has dropped across several drink categoriesHot drinks are becoming a significant element of On Premise consumption,recording an 8%increase compared to September,in line with the arrival of c

5、older weather.However,traditional products such as beer and wine continue to dominate thanks to their perceived value,while cocktails maintain their role as a driver of excitement for consumers.Seasonality is emerging as a key traffic driver:operators should focus on their strengths while ensuring t

6、hey include the most popular options that can increase footfall.A well-balanced offer that combines core products and seasonal proposals will be crucial to maximize frequency and visit value during the festive period.Visitation ratesMost consumers do not plan to change their visitation frequency nex