尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（10月版）（英文版）（22页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,October 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature

2、 check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses

3、interested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this October 2025 issue,we surveyed 750 consumers(aged 19+)between 6th 13thOctober.These consumers were situated across all the

4、 Korea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.There has been an increase in spend despite overall visitation levels remaining stable,suggesting willingness to splurgeIncreased

5、weekend and drink-led visitsVisitation habit changesOverall visitation to the On Premise has been stable as 92%of consumers have visited this month.There has been an increase in drink-led visits(+3pp),weekend visits(Saturday+5pp,Sunday+6pp),and mid-afternoon visits(+3pp).What strategies can you impl

6、ement to take advantage of the increased visitation to the On Premise?Increase in expenditureAfter a big drop in spend last month,we are now seeing this move back towards levels observed previously(+18,984).With increased drink-led and weekend visits,consumers are spending more on these occasions.Wi