Comscore：2025印度数字体育生态研究报告（英文版）（27页）.pdf

1、Sports Highlights on DigitalIndia Edition2025Table of ContentsSocial Platforms as Key Players123Sports in the Digital LandscapePartnerships that ScoreSetting 2026&Key Takeaways45Game-by-Game InsightsDigital population size,cross-platform consumption measurement,user preferences and the user-centric

2、view of Social Incremental.Fans engagement and the online content platforms that are making a difference.Affinity&collaborations.Highlighted moments by sports.Conclusions to set upcoming strategies.1.Sports in the Digital LandscapeSports on Digital:Industry SizeSource:Comscore MMX Multi-Platform,Tot

3、al Audience,Desktop and Mobile,Sports,June2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,In

4、donesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Sports AudienceWorldwide*Sports%Reach668 37%Unique visitors1.Social Media Consumption Overview1.Sports in the Digital LandscapeMReachSports Entities Digital Audience in IndiaSource:Comscore

5、 MMX Multi-Platform,Desktop&Mobile,Total Audience,June 2025,India.118M9%1%90%Mobile OnlyIn India,mobile devices are the preferred way to access to Sports entities.Desktop OnlyUnique visitorsSports Category Desktop&Mobile AudienceSports Category Audience Distribution by Platfoms1.Sports in the Digita

6、l LandscapeSports Digital Audience Other Interest Areas in IndiaSource:Comscore Multi-Platform,Cross Visiting,Desktop&Mobile,Total Audience,Sports and selected categories:Technology,Travel,Games and Health,June 2025,India.Technology70%1.Sports in the Digital LandscapeGaming67%Travel58%Health31%Top S