Spate：2025法国TikTok美妆趋势洞察报告（英文版）（22页）.pdf

1、FRENCH TIKTOK TRENDS REPORTOCTOBER 2025FRENCH BEAUTY TRENDS TO WATCH ON TIKTOK2This report dives into how TikTok is shaping the beauty conversation in France,revealing whats capturing attention across skincare,makeup,and hair care.From retinal serum to 92i makeup and hair contouring,we uncover the c

2、ultural and creative forces driving beauty discovery and influencing purchase decisions.On TikTok,barrier-repair ingredients and multi-step skincare rituals coexist with bold yet wearable makeup and protective and volumizing hair routines showcasing how French consumers are embracing beauty as both

3、a ritual and a creative outlet.Our findings shed light on how French consumers are redefining routines,merging professional techniques with playful experimentation,and what this means for brands aiming to connect authentically in 2025 and beyond.Spot the next viral trend before it peaks.Start a free

4、 trial to access TikTok insights across France and other markets like the UK and the US.Thank you,Olivier and Yarden,co-founders of SpateTikTok Beauty TrendsWhat Are Consumers Watching in FranceTHEMETRICS:DATATRANSLATIONTikTokAverage Weekly Views:Average weekly views of videos with the included hash

5、tags:past 4 weeks.YoY:Year-over-Year growth rate:views this year vs.views last year3CATEGORIESMAKEUPSKINCAREHAIRSKINCAREIngredient savvy consumers are expanding their routines in ways that feel personalized.5Skincare trends on TikTok in France are blending ingredient-focused innovation with holistic

6、 beauty rituals.Consumers are showing strong interest in ingredients that support barrier repair and protection,such as panthenol and centella,as well as nourishing formats like hydrating creams.Meanwhile,area-specific products like neck creams and lip serums suggest that users are embracing more mu