欧洲旅游委员会（ETC）：2025-2026年秋冬季欧洲境内旅游舆情监测报告（英文版）（44页）.pdf

1、Autumn 2025&Winter 2026 Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 29Travel ConsiderationsPage 36MethodologyPage 42Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 23 This report monitors intentions and short-term plans for domestic an

2、d intra-European travel.This report is the 23rd update since the series began in September 2020.The findings are based on data collected in September 2025 from respondents in 10 key European markets.It focuses on their travel plans between October 2025 and March 2026.Comparisons vs a year ago(Octobe

3、r 2024)TRAVEL INTENTIONS Europeans travel sentiment remains strong,with 73%planning to travel this autumn and winter.Travellers aged 4554 are the most eager to travel(76%,+3%),while travel sentiment among Europeans aged 1824(60%)has significantly declined(4%).Europeans travel interest peaks in Octob

4、er(24%)and December(23%)2025,mirroring last years trend,with intra-European trips preferred by 64%of travellers(+3%).For 52%of travellers,Southern Europe and the Mediterranean have risen as the preferred destinations(+7%),while interest in Eastern Europe has slumped to 4%(6%).Half of Europeans plan

5、to visit major tourist destinations,while the rest seek less popular or off-the-beaten-path locations.Travel motivations are holding steady,with leisure trips accounting for 71%of plans,followed by visiting friends and relatives(16%)and business travel(7%).As autumn arrives,City Breaks once again ra

6、nk as Europeans most preferred type of trip(20%),while Sun&Beach holidays surge(19%,+5%),with travellers chasing the last rays of sun.Research highlightsWAVE 23 TRIP PLANNINGMore Europeans are planning a single trip for the coming autumn and winter(45%,+7%),while plans to take multiple trips have de