1、The quest for goldA pathway to Olympic glory for the Arab worldAbout the authorsHicham Fadel is a partner with Strategy&Middle East,part of the PwC network.He specializes in strategic transformations and commercial turnarounds.He leads the sports and gaming business as well,advising ministries,feder
2、ations,clubs,and large funds.Jad El Mir is a partner with Strategy&Middle East advising clients across the region on sports and gaming sectors development.He focuses on sector development strategies and governance,as well as investment attraction and enablement.Johnny Yaacoub is a partner with Strat
3、egy&Middle East covering the sports and esports sectors.He advises public-and private-sector clients on investments and institutional strategies,sector development,M&A transactions,and megaprojects development.Vincenzo Musumeci is a principal with Strategy&Middle East advising clients in the sports
4、sector.He focuses on entity strategies,operating models,and investments,specializing in the Olympic sector and federations development.ContactsMiddle East OfficeHicham FadelPVincenzo MusumeciPJad El MirP Johnny YaacoubP Strategy&|The quest for gold1EXECUTIVE SUMMARYWhen it comes to hot favorites at
5、any major sporting event,we tend to think of individual athletes and teams.Yet the surest winner is the country holding the event.On average,host nations of Summer Olympic Games win about 20 more medals than they did four years earlier,1 and nine of the 15 countries that have hosted the Olympics sin
6、ce 1948 have set their all-time highest medal total.2 A regional example of the phenomenon is Qatar,which won 32 medals at the 2006 Doha Asian Games compared with just 17 four years earlier.3 The reasons behind these performance spikes are numerous,from the raucous support of home crowds to the fact