璞砺营销咨询：2026年“下一步”指南：开拓可能 决胜未来（英文版）（82页）.pdf

1、1Guide to Next.2026Fight forwhatspossible20262Guide to Next.2026Table of contentsOverview0304050711172224314050575964697681Industry provocationsMacro TrendsEditors Note Guide to Next 2026:At a GlanceIllustration:Words that Define 2026Financial Services Client Experience Gap is Blocking a$124 Trillio

2、n Wealth TransferRetail Depends on AI That Encodes Identity,Not Just EfficiencyWhen Bots Shop,How Will Consumer Product Brands Win?Transportation and Mobility Are Finally in Their Platform EraDear PS:How Do I Navigate the Tariff Situation?The Next Breakthrough in Healthcare is AccessEnergys Real Pow

3、er Shift Comes from Decision Making,Not SupplyFractured Audiences Push Telecommunications and Media to Redefine ReachThe Attention Wars Are Coming for Travel and HospitalityThe Next Tech Debt Crisis is AgenticThe Boldest Move in AI?Data Governance That Actually Works AI Ate the Entry Level.Now What?

4、Illustration:The Digital HangoverWhy 2026 feels differentBold takes on every major sectorForces reshaping business as we know itResearch Methodology3Guide to Next.2026Every year,“Guide to Next”is our chance to take a clear-eyed look at whats coming.But this year,the stakes feel higherthe decisions h

5、eavier,the bets bigger.Leaders told us theyre walking into 2026 with equal parts optimism and unease.The phrase that stuck with us was this:optimistic uncertainty.That tension is real.Across Publicis Sapients own industry surveys,the majority of executives say their AI technology and programs are sc

6、aled or enterprise ready.Yet our data,and the experts we spoke with,reveal a different story:most organizations are still in pilot mode.Confidence is outpacing capability,and that gap has become the new fault line in enterprise AI.Its what our research calls decision debt:when optimism moves faster