电通：2025快捷、简洁、可信：人工智能时代B2B品牌制胜之道研究报告（英文版）（43页）.pdf

1、Fast,simple,trusted:How B2B brands win in the AI eraThe Superpowers Index 5.0The worlds most comprehensive study of B2B buyer behaviour20 25 EDI TI O NForewordAs we enter the period of the AI-powered buyer,brand,speed and ease emerge as the three priorities for B2B brands looking for a winning edge.

2、As we enter the period of the AI-powered buyer,brand,speed and ease emerge as the three priorities for B2B brands looking for a winning edge.The Superpowers Index is the largest ever systematic study of B2B buying behavior globally.Weve been running it annually since 2021 and,with over 16,000 interv

3、iews in the databank,it gives us a unique insight into the changing behaviors of B2B buyers.This year we are seeing an intriguing contrast.On the one hand,buyers have become more risk-averse and pragmatic in response to tough economic conditions.At the same time,AI is offering new opportunities to s

4、implify and accelerate the buying process something everyone wants.The biggest difference between winning and losing remains trust.However,the way that marketers build their brands and reach their audience is changing,as word of mouth and influencer popularity grow and marketers adapt to meet buyers

5、 where they are.In this report,youll find the three big headlines from this years study.The Superpowers Index is so much more than just a piece of research:we use it every day,as a diagnostic tool to build winning strategies for our clients.If this taster leaves you wanting to find out more,wed love

6、 to hear from you.2025 EDITIONRob GoldGlobal President,dentsu B2BContentsIntroAbout The Superpowers IndexThe story so farWhat is giving B2B brands the edge04040812Intro04Getting back to businessTrend One14Trend Two21Trend Three302025 EDITION36Close36 In summary38 Putting The Superpowers Index to wor