Placer.ai：2025决胜假日购物季：广告主与零售商策略指南（英文版）（13页）.pdf

1、 Table of Contents Key Takeaways 3 A Complex Season Ahead 3 Promotions Matter More Than Ever 4 Understanding the Retail Divide 5 Deepening Bifurcation During the Holiday Period 6 The Opportunity in Beauty and Electronics 8 Beauty and Electronics Set to Shine 9 Finding Their Audiences in the Holiday

2、Season 9 Early Holiday Push Could Lift In-Store Traffic 11 Balancing Value,Aspiration,and Timing 13 2025 Placer Labs,Inc.|More insights at placer.ai|2 Key Takeaways 1.Retail foot traffic faces lingering pressure making promotions more critical than ever.Financial uncertainty,tariffs,and inflation co

3、ntinue to weigh on discretionary spending,making well-timed,targeted holiday promotions essential to reignite demand and drive in-store traffic.2.The retail divide appears set to widen this holiday season Luxury and off-price apparel are both outpacing overall retail,reflecting a deepening bifurcati

4、on of consumer behavior.And this December,the affluence gap between the two categories is expected to expand further,underscoring opportunities to engage both premium and value-focused shoppers across segments.3.Despite slower overall performance,beauty and electronics have performed well during rec

5、ent retail milestones.To make the most of this momentum,advertisers should align campaigns with shifting holiday audiences electronics toward married homeowners and beauty toward affluent suburban families.4.Early Promotions Could Lift In-Store Traffic Last year,early holiday campaigns helped offset

6、 a shorter shopping season and sustain strong results.With another condensed window and continued shipping disruptions,retailers who start early and emphasize in-store availability will be best positioned to capture additional visits and outperform 2024s results.A Complex Season Ahead The holiday se